In her recent reflection, Edina Jackson-Yussif shares her poignant journey through the challenges faced by Black-owned businesses and the frustrations of building community support. After launching initiatives aimed at empowering Black entrepreneurs and witnessing a stark lack of engagement, she expresses her fatigue and disappointment. The dichotomy between the vision of community collaboration and the reality of apathy has led her to reevaluate her path.

Edina’s story highlights a critical need for systems designed to uplift and empower marginalized groups within the business landscape. Her experience underscores not only the importance of commitment to community but also the necessity of reciprocal engagement and support.

At B1Thrive, we resonate with Edina’s mission and are dedicated to fostering digital sovereignty for Black-owned business owners. Our ThrivCloud solution offers fully customizable tools that enhance productivity while supporting local economic ecosystems. By equipping entrepreneurs with the resources they need in multiple languages—currently in English and Spanish, expanding to Swahili, French, and Yoruba—we promote inclusive access to critical business tools.

Let’s work together to ensure that every voice is heard and valued within the business community. Join us at B1Thrive to help build a stronger, more supportive network for Black-owned businesses.