In today’s landscape of shifting priorities in corporate DEI initiatives, it’s empowering to see the rise of platforms that support Black-owned businesses. Shop Red Bag is taking a proactive approach by creating a marketplace tailored for consumers looking to uplift and invest in Black-centric brands. Launched on Juneteenth, this platform already features a diverse collection of 80 brands, ranging from beauty products to workout gear, and is set to grow.

Candi Carter, the driving force behind Shop Red Bag, reflects a significant response to the current corporate climate. When big names like McDonald’s and Target retract their support for DEI, Carter’s initiative reminds us that community support is crucial. She emphasizes, “Every dollar matters,” encouraging consumers to change their purchasing habits and actively endorse brands that reflect their values.

This movement towards self-support is more than just a trend; it’s about fostering connections and creating economic ecosystems that empower diverse communities.

At B1Thrive, we champion this ethos of digital sovereignty and empowerment as well. Our ThrivCloud platform offers fully customizable tools tailored to meet the unique needs of Black-owned businesses. With our cloud-based and secure solutions, entrepreneurs can focus on what they do best—growing their businesses and strengthening their communities. Let’s thrive together! #SupportBlackBusinesses #ThrivCloud #B1Thrive