A diverse group of Black entrepreneurs in a community training room, engaged in a session on intellectual property rights with documents and marketing materials.

Small businesses in LA County stand on the brink of opportunity as the FIFA World Cup and Olympics approach. However, this excitement comes with a vital responsibility: understanding intellectual property rights.

Businesses need to familiarize themselves with trademark laws and the legal implications of using event logos and promotions. This knowledge is not just a protective measure; it’s a strategy for empowering the community.

Our community’s economic independence hinges on our ability to navigate these complexities. Knowing how to safely market around major events can prevent costly fines and ensure that our businesses thrive in the spotlight.

How are you preparing your business for these upcoming events? Let’s come together to support each other through this process.

Black entrepreneurs need infrastructure, and inspiration. Read more here: https://www.culvercityobserver.com/story/2026/06/04/news/what-la-county-small-businesses-need-to-know-about-intellectual-property-rights-and-their-legal-rights-during-the-fifa-world-cup-and-olympics/16177.html